Monthly Archives: January 2015

Winning Ways with Awards

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We are bang in the middle of award season; that time when you go head to head with other great salon and businesses. It’s demanding and even a little scary, but just getting on a shortlist is a massive fillip to any business. Here at Easydry, we know a thing or two about tackling industry competitions. Internationally, we have a trophy cabinet bursting with awards dating back to 2009, when the company won Innovation of the Year at the British Hairdressing Business Awards. Since then we’ve picked up a slew of wins for sustainability, innovation and entrepreneurialism, including 2010 Entrepreneur of the Year at Australia’s Expo awards. So we’d like to share some of our experience and outline what we reckon it takes to be a winner. First, target the competitions and categories that are right for you. There’s no reason you shouldn’t enter more than one competition or even…

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