Monthly Archives: July 2015

AnneButterly

Anne Butterly, founder of Easydry

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Anne Butterly, the new boss of Orb Distribution following its management buyout in June, is the inventor of Easydry, and it was with her that Jo Burgess and Gavin Hinton first brought the product to Australia, the first country outside of Ireland and the UK to champion the disposable towel. Her history is one of determinism and vision. Living in Dublin, Ireland, with six other young women in the early 2000s, Anne had her Eureka! moment as she was standing over her bathtub staring at a pile of damp and stained towels left by one of her flatmates who had just dyed her hair. She thought there must be a better way, and the idea of super-absorbent disposable towels was born. She knew it needed to be absorbent, but also environmentally friendly to avoid the kind of disaster associated with mass production of plastic carrier bags. She spent the next…

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Easydry is Turbantastic

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Our good friends over at the Australian Hairdressing Council recently published a whole load of fascinating statistics about salon life. Of course, we had a quick look through to see what insights and illuminations they offered. One of the things that stood out for us was that the majority of clients interviewed said their favourite part of their salon visit was the whole backwash experience. When you think about it, this should come as no surprise. After all, it’s here salons can, and do, add in all those little extras that make getting your hair done a luxurious experience. The client can lie back and relax while you apply some lovely scented shampoos and conditioners, maybe give a soothing and invigorating head massage. And then what? Sadly, all too many salons then bring their valued clients back down to Earth with a bump as they pull out the cotton towel…

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