Category Archives: Press Coverage

February 7, 2019
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Easydry Salon Business Magazine

Easydry Vytal Views in Salon Business magazine

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Once the madness of the festive season has passed, January is the ideal time for salons to take stock of what worked in the previous year and what can be improved. Many salon owners use as this opportunity to make changes and to set themselves up for success for the New Year. This spring why not spring clean your entire business, not just your salon! What do you want to achieve in 2019? Do you and your team have clear, measurable and realistic goals for the coming year? Working with your team to set targets is a great way to ensure everyone is involved, is positive and it’s a great way to start a new year! Are there any awards you want to enter? If so, what do you need to do to have the best chance of winning? Build on Success Consider your successes from 2018 – what worked…

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January 26, 2019
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styleicons Easydry celebrates 15 years with 5 awards

Easydry celebrates 15 Years with 5 Award nominations

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Easydry celebrates 15 Years with 5 Award nominations (Styleicons)   Salon sustainability beacon and disposable towel pioneer Easydry is celebrating 15 years with a very happy birthday present – the savvy brand were nominated for five awards at the Green Awards, for titles such as Green Product, Green Technology, Green Small Organisation, Green Manufacturer and Sustainable Water Achievement. The awards recognise companies that tackle environmental issues such as climate change and encourage others to get on board as well.   “We have always put innovation and sustainability at the heart of what we do so that we can help other businesses protect the planet. But not at the expense of their client service,” said Easydry CEO Anne Butterly. “Being eco-friendly must never be a compromise. Our customers are able to reduce their carbon footprint by using Easydry, but the most important benefit is that Easydry allows salons to improve client care by…

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October 24, 2018
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Easydry CEO speaking about female entrepreneurship

Easydry CEO speaking about female entrepreneurship

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Anne Butterly, Easydry Founder and CEO was delighted to receive an invitation to speak to UCD Quinn School of Business Students about her journey from Quinn to Quintrepreneur as part of Enterprise Week!  She was included as part of their #EnterpriseWeek along with Sean Gallagher, Keelings, Enterprise Ireland, Glendalough Distillery and Boojum.   Anne always had an interest in education and entrepreneurship. When she was in UCD, she was the only student and in particular, the only female student interested in starring her own business. If fact, her thesis was called: ““Motivational and process factors influencing and affecting female entrepreneurs in Ireland”.   Anne attended the Quinn School of Business where she completed a B Comm in Accounting and the an MBS In Business with marketing electives. After graduation, Anne worked in various companies in marketing roles which allowed her to build on her knowledge from UCD. When she was…

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October 1, 2018
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Easydry featured in the Sunday Business Post

Eco Friendly Towels Cut Costs for Hairdressers

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Eco Friendly Towels Cut Costs for Hairdressers   Company targets 10,000 clients within five years   Easydry, the Louth company behind a unique eco-friendly disposable towels, has plans to increase its footprint to 10,000 clients globally within the next three to five years.   Easydry is a biodegradable disposable towel for salons, spas and gyms which want to cut the cost of washing and drying standard towels.   Since launching the product in Dundalk in 2005, the company’s founder and chief executive Anne Butterly has signed up about 2,500 customers in Ireland and overseas. The company has more than ten distributors worldwide. It employs 14 people at its Dundalk headquarters and its overseas bases in Queensland, Australia and North Carolina in the US.   Easydry has a footprint in Britain, Australia, New Zealand, Mexico, Canada and South Africa. The company also has customers in Mexico, South Africa, Malta and Iceland….

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September 12, 2018
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Easydry Australia and New Zealand blog on WELLA PROFESSIONALS ANNOUNCES 2018 ANZ TRENDVISION WINNERS

WELLA PROFESSIONALS 2018 ANZ TRENDVISION WINNERS

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Wella Professionals recently held their TrendVision Awards in Brisbane. Benni and Kristian Tognini, industry gurus hosted the fun night and announced the winners from the 40 finalists from a pool of talented stylists from Australia and New Zealand.   To enter, each person was asked to create a master piece based on the Wella Pure Chroma Nontouring trend. Judges included Frank Apostolopoulos (BIBI Gertrude St.), Belinda Jeffrey (La Boutique), Lee Cohen (Reds Salon), Atilio Dusa (Clip Joint Salons), Kylie Hayes (Moha Hairdressing), Justin Pace (Papas + Pace), Deanna Parker (Wieselmann Salon) and Guy Roberts (Vada).   Wella Education Director Australia & New Zealand, Gina Thomas explained: “TrendVision is an integral part of Wella’s commitment to celebrate and elevate hairdressing talent. It is a truly life changing opportunity for Australian and New Zealand hairdressers and gives them the opportunity to have their work recognised on a national and international level.”  …

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June 15, 2018
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Rixon Salon won the Salon Design Award at the Hair Expo Awards 2018 and they use Easydry and Ecoheads

Styleicons Salon Profile of Rixon Hair

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We were delighted to see Easydry Salon Rixon Hair featured in STYLEICONS for their “Best Salon Design” win at the Hair Expo Awards 2018. Read the full article from Shannon Gaitz and STYLEICONS below …   When it comes to salon style and service, luxury is earned, and Rixon Hair has put in the work to earn their luxe cred. The salon, created by Sharon and Brad Rixon back in 2000, is built on an entire floor of a heritage building, lifting it above the city streets of Brisbane to a secluded space that would feel equally at home in Paris or London. For this inimitable energy and design, it was awarded the 2018 prize for Best Salon Design at this week’s Hair Expo Awards, a fitting and notable nod to its intentional and strong luxury design practices. The salon is comprised of earthy textures, plenty of light and peak functionality, with…

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June 7, 2018
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Bond Hair Religion win awards - Easydry blog

BOND HAIR RELIGION WIN SUSTAINABILITY AND LEADERSHIP AWARDS

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BOND HAIR RELIGION WIN SUSTAINABILITY AND LEADERSHIP AWARDS by Shannon Gaitz on June 4, 2018 for STYLEICONS Bond Hair Religion continue to kick major goals by doing genuinely great things for the planet and the industry at large. The Canberra hair salon has been awarded two important awards – 2018 ACTSmart Business Sustainability award for Small Business and Ministers Award for Leadership for their salon owner Jenni Tarrant, which shows their influence even outside the industry. These awards were predicated by the salon taking their landfill input from 100 per cent to 13 per cent, becoming a model of environmental aspect in their business overall. The awards ceremony recognises organisations that make an outstanding contribution to sustainability across Canberra and the ACT. The salon’s dedication to the environment shines throughout their salon practices, with the salon using Easydry towels, which are 100 per cent water saving and biodegradable, installing water efficient taps that reduce…

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September 23, 2017
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Barber Magazine - Easydry has released two essential products for barbers and male grooming. The Easydry Short Towel measures 30cm x 60cm and is ideal for drying short hair. It is super absorbent and works brilliantly.

The Barber Magazine – Easy Does it …

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The Barber Magazine – Easy Does it …   Easydry has released two essential products for barbers and male grooming. The Easydry Short Towel measures 30cm x 60cm and is ideal for drying short hair. It is super absorbent and works brilliantly. This towel is available in black or white and in different quantities to suit businesses of all sizes. It drys hair quickly, takes up less storage space than cotton and it’s smooth texture means that it doesn’t damage delicate hair when drying – unlike rough cotton towels – which is a key concern for clients suffering from hair loss or thinning.   The Easydry Thermal Towel is thicker than the other Easydry towels and has a special texture. Both of these features mean it is ideal for heating or chilling – it is ideally suited for use during a hot shave as it can be used to open and close the pores. This textured towel measures 43cm…

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September 23, 2017
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Easydry has recently released two essential products for barbers and male grooming: the Easydry Short Towel for drying shorter hair and the Easydry Thermal Towel which is ideal for heating or chilling.

The Barber Magazine – Easydry Appoints 2 Brand Ambassadors

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Easydry has recently released two essential products for barbers and male grooming: the Easydry Short Towel for drying shorter hair and the Easydry Thermal Towel which is ideal for heating or chilling.   To coincide with the launch, Easydry has announced two ambassadors to promote this range – industry gurus Gary Machin and Chris Foster. Gary is Chairman of the Barber Council and founder of RB Training, whilst world-renowened barber and educator Chris is director of the Foss Academy.   Author: The Barber Magazine  

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August 4, 2017
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Chris Foster and Gary Machin sign as Easydry Ambassadors. Easydry – A Vytal Innovation for Barbers

Easydry Signs Barber Ambassadors

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Easydry Signs Barber Ambassadors Chris Foster and Gary Machin sign as Easydry Ambassadors. Easydry – A Vytal Innovation for Barbers   Easydry has long been an essential product for hair salons around the globe. Since it’s launch over 12 years ago, Easydry has become a fast favourite for top hair salons like Ken Picton, Hooker and Young and Not Another Salon in the UK. But what about the barber industry?   Easydry understands that the barber industry is completely different to the hairdressing industry – with different needs and preferences. Easydry has spent a considerable amount of time in recent years researching the products that barbers need and more importantly, want.     Easydry has released two essential products for barbers and male grooming: • The Easydry Short Towel – measuring 30cm x 60cm, this product is ideal for drying shorter hair. It is super absorbent and works brilliantly. This towel is available in black or white and in different quantities to suit…

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